Introduced by Menno Kleingeld, General Manager for Indoor Lighting at Philips, RetailScene takes a ‘lifestyle magazine’ approach to showcase Philips’ latest lighting innovations and customer stories. Over 80 pages, RetailScene features new insights and innovations alongside features on how retailers have successfully used Philips products and lighting expertise to increase store traffic, build their brand, highlight products, tell shop window ‘stories’ or enhance shopper experience. The magazine is an innovative new vehicle for Philips, who have previously taken a more traditional approach to communications aimed at this professional audience.
Commissioned by retail sector marketers Tamara Jochemsen and Charlotte Tol at Philips Lighting in Eindhoven, Point 6 was briefed to ‘do something quite different’.
Magazine content was designed, written and co-curated by Point 6 in London, with the team also arranging interviews and photoshoots to support the articles – including a memorable ‘head to head’ conversation on the future of retail with retail guru Rodney Fitch and Philips Lighting’s Vice President and Chief Design Officer Rogier van der Heide.
Selected by Philips as a ‘pilot project’ to showcase the new brand launched in November 2013, we received invaluable support and direction from Denis Begin and Mireille Lefebvre in the Philips brand team in Amsterdam, who advised us on the practical implementation of the new brand ahead of officially published guidelines. Plans are currently underway to create a digital version using additional interactive content.
Speaking from EuroShop, Charlotte Tol commented, “Feedback so far has been excellent. People are saying it’s a new way forward for Philips.”
Find out more by reading the case study in our Portfolio.Philips Lighting RetailScene case study