February 4, 2016

The ‘Prince George effect’ boosts interest in Montessori

We’re thrilled for long-standing client the Maria Montessori Institute who has seen rocketing interest in their education philosophy recently following media coverage that William and Kate have picked a Montessori nursery for Prince George in Norfolk.


Louise Livingston, MMI Training Director (and one of our lovely clients), has been giving press and TV interviews and sharing the Maria Montessori message.

Here are just a few links to published articles.

‘Prince George Effect’ on Montessori Schools: Interest among parents up a whopping 65 percent

‘Prince George effect’ on Montessori

The Prince George effect sees interest in Montessori nurseries soar

Point 6 has had a long relationship with Maria Montessori Institute, working with them on print, film, digital projects and most recently developing their new website to showcase their education, training and outreach work.

Looking at the Analytics data, traffic to the website has more than doubled since the Royal announcement. Maria Montessori Institute report that enquiries from parents using the website’s integrated booking system are up 65% – as are teacher training enquiries.

Social sharing by parents has also been boosted by the media attention.

Point 6 helped Maria Montessori Institute deal with the influx of requests for information by adding a Media Enquiries button on the home page.

Find out more about the Maria Montessori Institute by watching this short film created by Point 6 for the website.

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