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February 26, 2016

Lighting up the world of Fashion Retail

This week our client Philips Lighting invited fashion retailers from across Europe to Illuminesca, a special event held in conjunction with Deloitte Digital. An exclusive gathering of gurus and industry experts was perfectly planned to coincide with London Fashion Week.

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Photo credit: Deloitte Digital

Guest speakers and presenters including Colin Jeffrey, Retail Director at Deloitte Digital and James Veenhoff of Dutch consultants Fronteer shared insights, advice and inspiration. On the agenda were key discussion topics including; latest trends, the importance of differentiation, digital disruption and the future of retail.

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Photo credit: Deloitte Digital

It’s all part of an ongoing conversation that Philips Lighting continue to lead with fashion retailers, helping them to push the boundaries and enhance the customer experience by providing lighting solutions that surprise and seduce, drive sales and convey brand vision.

Finding new ways to engage the fashion sector has always been a top priority for Philips Lighting and it’s why they asked Point 6 to help create RetailScene, a specialist print and online publication for fashion and food retailers.

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Our Creative Director, Russ Hodgson explains “It’s a project we love being part of, with our design team involved in interviews, photography, copywriting, content creation, design and social activation.”

To help give you a feel for some of the topics covered, Rita Sanches, the Lead Designer on this project, has picked out her favourite articles from the latest edition of RetailScene.

Retail trip to Milan

Will the world’s fashion capital surprise us?

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Shopper insights: street talk

We swing down to London’s Carnaby Street

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Ted Baker

Transforming the customer experience in Scotland

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Trends

The end of ‘shopping as usual’

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Store of the future

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Take a look at the latest edition of RetailScene.

View RetailScene 2 on ISSUU

Find out how we made this project happen in our case study.

View our case study
Twitter Links

#Illuminesca
@LondonFashionWk
@PhilipsLight

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