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Russ Hodgson

Creative Director

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About me
Trained as a graphic designer, Russ spent over 20 years in advertising, working on recruitment and graduate marketing, progressing to creative director level, where he headed up creative and digital teams working with blue chip organisations including AstraZeneca, Deloitte and KPMG. Russ leads his creative and digital teams through strong design leadership which translates into concept development through to brand creation and embraces all the creative processes in between. Since joining Point 6, Russ’ work has included Europe-wide print, film and digital marketing campaigns for Philips Lighting and packaging solutions for Holland & Barrett – Europe’s leading retailer of Vitamins, Minerals and Herbal Supplements.

Expertise
Strategic creative direction, leading creative and digital teams, concept development, brand creation, advertising and marketing, creative messaging and positioning, film and photographic solutions.

In my own words
“Developing creative solutions that enable our clients’ brands to move in new and inspiring directions that deliver tangible results is what gets me up in the morning. At Point 6, we believe anything is possible – you just have to keep on asking questions.”

Latest posts

Our plastic predicament – over to the supermarkets

August 15, 2019 | Pavan Vaghela

Photo by Magda Ehlers from Pexels

Four years on from the introduction of the 5p charge on plastic shopping bags, David Cameron’s coalition Government have effectively extinguished the vast usage of one-use bags from our society. The health secretary, Theresa Villiers, and ... Read More

Supporting World Breastfeeding Week

August 9, 2019 | Louise Brooks

Photo by Wes Hicks on Unsplash

World Breastfeeding Week takes place during the first week of August every year and aims to champion breastfeeding while improving the health of babies worldwide. The World Alliance for Breastfeeding Action reports that scaling up breastfeeding ... Read More