Expert View Archives |

Last chance | Experience Life in the Dark at the Natural History Museum

February 18, 2019 |

In the NHM’s own words, Life in the Dark is a chance to “meet the creatures that thrive at night, in pitch-black caves and deep in the sea.” The first creatures we met were of the fantastical forest variety; … Read More

Christmas at Kew

December 20, 2018 |

As someone working on the Signify account at Point 6, I’m part of a team creating communications about intelligent lighting projects on a daily basis. Lights are no longer just for illuminating spaces; when connected and embedded with sensors … Read More

Food trends and much more at IFE 2015

March 26, 2015 |

To keep up to date with the latest trends, new products, packaging innovations, regulations and challenges – IFE is a key event to attend. It happens every 2 years and it’s on our doorstep!

The diversity and quality … Read More

Ultra-pure – the packaging trend for 2015

March 19, 2015 |

As a reaction to a growing consumer appetite and appreciation for minimally designed brands, ultra-pure is a trend where companies look to create fuss-free, stripped-back packaging systems and brand environments. The desire for a clean, almost pharmaceutical feel is … Read More

Food and restaurant trends 2015

March 16, 2015 |


As more restaurants experiment with the use of tablets and smartphones, we’re quickly becoming more immersed in “front-facing technology” or “guest-facing technology” that interfaces directly with the consumer. Letting guests order drinks, food and pay their bill eliminates downtime and … Read More

Future of retail looks bright again!

March 13, 2015 |

With global retail estimated to reach £16.5 trillion in 2020 (source: Planet Retail), we anticipated a day packed with great new insights, innovations and trends from industry thought leaders, retailers, marketers and designers… and we were not disappointed!

The … Read More

Top Toy Trends 2015

February 9, 2015 |

The atmosphere was truly positive surely aided by the most recent announcement by BTHA and NPD that the UK market grew by 4% in value last year with the industry reaching £3bn.

Last year children’s wish lists were … Read More

Design Trends 2015 – Week 4 – Using Illustration

January 30, 2015 |

The growth of on-line image libraries has been absolutely phenomenal over the last couple of years. Designers and business owners World Wide are increasing loosing nearly as many hours trawling through image libraries, in order to find the perfect … Read More

Packaging Design Trends 2015 – Part 3 – Personalisation

January 22, 2015 | | 1 Comment

As young kids the first words that we are taught to write are our names. Therefore it is no surprise that in an over saturated market, a trend that’s evolved over the last few years and continues to grow … Read More

Packaging Design Trends 2015 – Part 2 – Differentiation through design

January 16, 2015 |

Graphics can help brands build up their image, impression and impact on the consumer’s perception of the product. Creative use of colour can keep your branding visible and communicate range. Let’s take a look at a few examples;

First … Read More