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Expert View Archives | Page 2 of 3 |

Passion for design – Dutch Design Week 2014

November 18, 2014 | | 2 Comments

I’m standing in a coffee queue outside the lively, bustling ’T Koffiehuisje in the thriving Strijp post-industrial area in north Eindhoven, the Netherlands, when we hear them – a group of 20 or so young men and women marching … Read More

Is it time to review your portfolio architecture?

October 28, 2014 |

Portfolio architecture can be an elusive concept. Mostly because it doesn’t present itself as a prerequisite for brands to successfully launch individual products to market. Rather, it is further down the line that the absence of a clear strategy … Read More

Is colour really that important?

October 7, 2014 |

It can also be the reason why you make a purchase, feel more empathy towards something or likewise create a feeling of discord. Knowing what colour will be trending when you produce and launch your product could be the … Read More

We love da cake

September 29, 2014 |

By the way, these are cakes because they go hard when they’re past their prime, whereas a biscuit goes soft when he’s left unloved and unwanted (apparently, never seen it personally).

Something that is very much a hot topic … Read More

Design discoveries at 100% design

September 23, 2014 | | 2 Comments

After a busy 4 days for the exhibitors it has now come to a close and as the UK’s largest contemporary design trade event it didn’t disappoint! There were many innovations to marvel at with over 400 stands showcasing … Read More

Lighting up our day with a visit to GLEE

September 19, 2014 | | 2 Comments

So excited to see what started as a rough sketch transformed into a showcase for new products, I was up early to catch the train to the NEC in Birmingham for GLEE. The stand design I created was inspired … Read More

Kind + Jugend Köln – one of the most important get-together of 2014

September 19, 2014 |

Kind + Jugend is one of the annual international mother, baby and toddler shows I wouldn’t miss. Partly, because it gives me an excuse to travel to my Mutterland but most importantly to get the best overview of the … Read More

How successful brands blend into our lives

September 17, 2014 |

Take a walk down the aisles of the supermarket or a wander round your local shop and you probably won’t see anything out of the ordinary. But every now and again there will be something that catches the eye, … Read More

IFA Berlin – a mind blowing week of top new tech

September 12, 2014 |

It’s been quite a mind blowing week for new technology having had our senses assaulted with some amazing new consumer electronics at IFA only to return to the buzz surrounding the launch of Apple’s new WATCH and iPhone 6. All … Read More

Meet and love Generation Z

September 10, 2014 |

Aged five to 19, members of Generation Z were born between 1995 and 2009. They are the successors of Generation Y (millennials) which makes them all ‘our children’.

Hopeful realists, they are extremely realistic about life and their futures, … Read More