Expert View Archives | Page 3 of 3 |

IFA Berlin – a mind blowing week of top new tech

September 12, 2014 |

It’s been quite a mind blowing week for new technology having had our senses assaulted with some amazing new consumer electronics at IFA only to return to the buzz surrounding the launch of Apple’s new WATCH and iPhone 6. All … Read More

Meet and love Generation Z

September 10, 2014 |

Aged five to 19, members of Generation Z were born between 1995 and 2009. They are the successors of Generation Y (millennials) which makes them all ‘our children’.

Hopeful realists, they are extremely realistic about life and their futures, … Read More

Fine Food Fair and Great Taste Awards

September 9, 2014 |

They say this is the leading UK trade event for speciality and fine food and did they disappoint? No!

Despite feeling somewhat fragile, having just recovered from a nasty tummy bug, I tuned up my taste buds and made … Read More

Watts it all about?

September 5, 2014 |

When the EU announced it’s impending ban on super high powered vacuum cleaners this summer, the initial media and consumer response was indignation, meddling and over controlling rules. As an ex-electrical retail marketeer it’s been interesting to watch the … Read More

Beyond the brief, investing in print perfection

June 24, 2014 |

In 2014, it is recognised that design agencies are going to have to invest a lot further in print and production to confidently deliver an end-to-end service, following on from a typical design brief.

We are no longer being … Read More

Loving our new snack packs for Holland & Barrett

June 12, 2014 |

When we were initially invited to look their packaging, Holland and Barrett had already launched their new ‘The Good Life’ campaign above the line. Full of pogo-sticking badgers and feel good fun, it was a really exciting project to … Read More

What a difference a year can make to healthcare brand’s perception

May 20, 2014 |

Over the last 3 years, I’ve had the great pleasure of working with the amazingly talented and passionate professional marketing team at Philips and healthcare professionals, in both the mother and child and pain management sectors. Together we’ve created … Read More

Future trends in lighting – can LED bring the world together?

April 30, 2014 | | 2 Comments

Our visit to the Philips stand at this year’s Light + Building trade expo in Frankfurt reminded us of Philips Lighting’s Vice President and Chief Design Officer Rogier van der Heide’s TED talk – ‘Why light needs darkness’. Standing in … Read More