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Strategy Archives |

Everybody’s happy nowadays

March 20, 2017 |

Everybody’s happy nowadays is part of a white paper series, “Illuminated, integrated, and intelligent: Reinventing the workplace”. Point 6 Design worked with the Smart Buildings team at Philips Lighting to create and share the part works content as web pages, … Read More

Love, love me do… as retail spend this Valentine’s Day hits £980m

February 14, 2016 |

Every year we are enticed to show how much we care by splurging on our loved ones for Valentine’s Day.

The latest spending figures reported in Retail Week from Mintel and Verdict suggest shoppers are expected to spend £15m more … Read More

Is colour really that important?

October 7, 2014 |

It can also be the reason why you make a purchase, feel more empathy towards something or likewise create a feeling of discord. Knowing what colour will be trending when you produce and launch your product could be the … Read More

Back to School insights

September 5, 2014 |

Here’s our Point 6 start of term round up of experience and insights. So sit up straight and get your pens out.

Loving learning

Over the summer we’ve been busy building a new website and creating films for … Read More

Meet Point 6 at MWL’14

June 20, 2014 |

So if you want to chat through your challenges, pep up your packaging, launch a new line or just say come along to say ‘Hi’, we very much look forward to meeting clients old and new at this brilliant … Read More

Ask the Point 6 experts at Marketing Week Live 2014

April 3, 2014 |

Marketing Week Live is Europe’s largest and most comprehensive marketing event held annually in London, UK.

As part of the “Understand” stream, Point 6 have been invited to participate in the “Meet the Agency – Ask the Experts” lounge. … Read More

What Mums really want on Mother’s Day

March 28, 2014 |

Our in-boxes are full to bursting with emotive messages encouraging us to splurge and spend in order to “treat”, “reward”, “pamper” and “spoil”, Mums this Sunday. It’s our duty, our obligation, the more we spend the more we show … Read More

Business is booming, baby

February 27, 2014 |

Having been to many of these shows before, including Kind und Jugend, I was genuinely impressed by how the organisers had cleverly worked with the exhibitors, to offer creative opportunities for brands to engage, demonstrate and spend time with … Read More

We love Valentine campaigns

February 3, 2014 |

Engaging consumers in themed campaigns around the traditional seasonal peaks like Valentines, Mother’s day, Fathers day, Easter, summer, holidays, the World Cup, Halloween as well as the big Ho,Ho,Ho is not new and can become clichéd, cheesy and lack … Read More

Point 6 celebrates the year of the horse

January 29, 2014 |

This year also happens to be the year of the wooden horse, signifying unexpected adventure and surprising romance.

As Point 6 has close links with China and studios in Shanghai, we thought we would share a few ways to … Read More