At Home with new ideas

Floris packaging makeover

We were asked to help relaunch the Floris ‘At Home’ collection and to add a contemporary edge to this traditional fragrance range. We selected soft, complementary colours and a new striped design, a break from the company’s traditional floral style, to give the packs a distinctive new look – attracting a new wave of customers to the Floris experience.

Natural alternatives: For this new launch we were asked to look at all packaging and associated marketing materials. Our brief here was to make this new natural range attractive to a broader and more contemporary audience without alienating the existing long-standing clientele.

Our new designs featured soft photographic images of the natural ingredients used in the range to communicate the delicacy of the products.