Baby boomers

Philips AVENT rebranding project

One of our oldest clients – and one we’ve seen grow from strength to strength. We’ve designed and produced all packaging since 1993. After the purchase of AVENT by Philips, we seamlessly integrated the entire range into the Philips family of brands. Over 1,500 product images, 600 pieces of artwork, 200 people images, 100s of illustrations. So much work in such a short time we made a book about it.

Our rebranding solution moved the livery of the range towards the Philips styling while retaining the essence of the AVENT brand. Our remit also included producing marketing materials for consumers and healthcare professionals.

Traditionally AVENT packaging has always had a clean, white, bright feel to it. Our solution for the new Philips AVENT range built on this and the end result worked effortlessly with the Philips brand.

Guido Roosen – Senior Consumer Marketing Manager, Philips AVENT:
“I love working with Point 6, we share the passion for our product and their constructive and flexible way of working really helps to getting the best result in an efficient way. Moreover, they help us in preserving the heritage of the brand which is key to our business.”
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