Choosing the right pathway to success

Branding a new consultancy promoting best practice in social care

Pinnacle Pathway is an independent consultancy working exclusively with social care professionals. The consultancy supports those working both strategically and practically in service delivery, for whom everchanging guidelines and legislation can leave them feeling feeling confused or anxious about the best course of action.

A new venture started by experienced professionals with a wealth of both ‘practice’ and ‘process’ experience, the consultancy offers clear solutions by providing case reviews, questionnaires and is developing a secure interactive resource for social workers to ask specific one-on-one case-related questions.

Pinnacle Pathway’s point of difference is that they will consult at every level while also offering ‘best practice’ advice and ‘real world’ solutions combined with an understanding of what it actually takes to elevate a local authority to the coveted status of ‘four star’ or ‘excellent’ in terms of performance.

Point 6 developed an identity that reflected this very direct and positive approach. By creating a word-mark based on the two P’s with a central summit (or pinnacle), and the use of contemporary colours, the result is a memorable, fresh and dynamic brand that stands out in its sector.

Ross Garrett, Operations Director, Pinnacle Pathway:

“Point 6 has been a great business partner. From the start, we expressed a desire to achieve the correct emotional feel for our branding and image, and Point 6 excelled at delivering this. External feedback from customers has confirmed that this goal was achieved. Pinnacle Pathway is more than happy to recommend Point 6 to anyone wishing to develop their branding and web presence.”