Come and play…
… that’s what Comet invites it’s customers to do in its above the line activity. Our job is to make the digital marketing come alive, encouraging more customers to visit the Comet website and stores to find their ideal products.
Email marketing
Comet is building on their positioning as the knowledgeable high street electrical retailer to ensure they stay ahead of the competition. They have recently launched new, approachable and inclusive branding using a palette of bright colours and a fun new font. Point 6 is working with them on integrating this new branding into their e–marketing. The new messaging focuses on the benefits of ‘Good Living’ that can be enjoyed by Comet customers buying goods online or in–store. Point 6 will be creating regular emails to demonstrate the benefits of not only the great products and prices on offer, but the superior knowledge of Comet’s in–store staff.
Laura Messetter – Direct Marketing Manager, Comet:
“Point 6 have proved an invaluable digital partner, working alongside our in-house teams to consistently deliver high quality creative work. They’ve also been unphased by the often tight deadlines that are an inherent part of a retail environment.”
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