Going eco is child’s play
TotsBots rebranding
TotsBots. Eco-friendly washable nappies made from unbleached cotton – a far cry from wasteful disposables. Point 6 were commissioned to look at everything from branding to packaging. Naturally we took our cues from the ethos behind the products, creating a range of materials printed on recycled paper using vegetable dye inks.
Packaging
And we had some fun with it too, making our TotsBots babies the stars. The new packs have a life of their own, using fun, funky, chunky type and styling to promote the environmental message and differentiate them on the shelf.
Mini-brochure
Alongside the packaging we produced some informative mini-brochures championing the Totsbots mission and clearly explaining the products and benefits.
Magnus Smyth – Managing Director, TotsBots Limited:
“Point 6 is a great creative team to work with. They very quickly understood the ethos behind our brand and have produced a very effective rebrand and associated visual material. Always very efficient with timely delivery on all briefs. I can’t recommend them highly enough.”