Going eco is child’s play

TotsBots rebranding

TotsBots. Eco-friendly washable nappies made from unbleached cotton – a far cry from wasteful disposables. Point 6 were commissioned to look at everything from branding to packaging. Naturally we took our cues from the ethos behind the products, creating a range of materials printed on recycled paper using vegetable dye inks.

Packaging

And we had some fun with it too, making our TotsBots babies the stars. The new packs have a life of their own, using fun, funky, chunky type and styling to promote the environmental message and differentiate them on the shelf.

Mini-brochure

Alongside the packaging we produced some informative mini-brochures championing the Totsbots mission and clearly explaining the products and benefits.

Magnus Smyth – Managing Director, TotsBots Limited:
“Point 6 is a great creative team to work with. They very quickly understood the ethos behind our brand and have produced a very effective rebrand and associated visual material. Always very efficient with timely delivery on all briefs. I can’t recommend them highly enough.”
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More branding projects: BSL | ADDIS | Philips AVENT