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ADDIS branding refresh

One of Britain’s best-known homewares brands, ADDIS asked Point 6 to help them revitalise their look and feel, with completely new packaging for their entire range and an evolution of the ADDIS logo completing the picture.

Packaging

Creating a well-ordered and easy to understand set of complementary product ranges was top of our list. Using colour-coding and a consistent look and feel helped unify different groups of products, giving clearer stand-out at point of sale.

Product catalogue

For the new catalogue we took a fresh lifestyle approach to create a different look and feel. Our aim being to reposition ADDIS products as ‘part of your home’. Using lifestyle photography to personalise the brand, the end result feels friendlier and more natural, helping to re-establish ADDIS as a UK household favourite.

Janine Davies – Marketing Manager, ADDIS Housewares Ltd – 2009 ADDIS catalogue:
“The team at Point 6 embrace our ideas and objectives from the outset and fully understand the complexities of our broad product ranges. They possess vast experience of developing retail packaging from construction through to design and their ability to capture the essence of our brand has proved to be invaluable during our recent rebranding exercise. Their delivery of a first class service can only be attributed to the dedication, creative thinking of every single member of a talented design team. Working with Point 6 has proved to be a crucial extension to our team. ”
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