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ADDIS branding refresh
One of Britain’s best-known homewares brands, ADDIS asked Point 6 to help them revitalise their look and feel, with completely new packaging for their entire range and an evolution of the ADDIS logo completing the picture.
Packaging
Creating a well-ordered and easy to understand set of complementary product ranges was top of our list. Using colour-coding and a consistent look and feel helped unify different groups of products, giving clearer stand-out at point of sale.
Product catalogue
For the new catalogue we took a fresh lifestyle approach to create a different look and feel. Our aim being to reposition ADDIS products as ‘part of your home’. Using lifestyle photography to personalise the brand, the end result feels friendlier and more natural, helping to re-establish ADDIS as a UK household favourite.
Janine Stoten – Marketing Manager, ADDIS Housewares Ltd – 2009 ADDIS catalogue:
“I think it looks very professional, exciting and exactly what I wanted to communicate by pulling everything together and really lifting the brand. Everyone is thrilled with it and your team have done a brilliant job.”