Living electricals
Comet email marketing
The Comet promise to customers: ‘we live electricals’. Our mission for Comet: make their digital marketing come alive, encouraging more customers to visit the Comet website and stores to find their ideal products.
Email marketing
Comet is building on their positioning as the knowledgeable high street electrical retailer to ensure they stay ahead of the competition. They have recently launched new, approachable and inclusive branding using a palette of bright colours and a fun new font. Point 6 is working with them on integrating this new branding into their e–marketing. The new messaging focuses on the benefits of ‘Good Living’ that can be enjoyed by Comet customers buying goods online or in–store. Point 6 will be creating regular emails to demonstrate the benefits of not only the great products and prices on offer, but the superior knowledge of Comet’s in–store staff.
Pamela Hsieh – Online Marketing Executive, Comet:
“Just like to say thank you for all your hard work this year. It’s been a very good experience to work with you.”