Chew, chew, chew (not all babies are the same)

Philips AVENT: teether range

Teething is always one of the most difficult times for parents and their children. To soothe painful baby and toddler gums, AVENT produced a series of colourful and playful teethers cleverly designed to massage the different areas of the mouth as teeth emerge. Six teethers make up the range, in various shapes and designs.

AVENT asked Point 6 to give this innovative range the premium look and feel at POS that it deserved and to properly communicate the key stages of teething they were designed for. We created colour co-ordinated layouts and handy illustrations to help consumers easily choose the right teether first time.