One soother doesn’t fit all
Philips AVENT soother and teether packs
Having identified three stages to teething, Philips AVENT designed products to fit different sized little hands and mouths. These fun fishy pack designs needed clear differentiation and also had to work as a set. Our mission was to reflect the style of the products and make it easy for consumers to tell the difference between an infant and toddler teether so they could choose the right product.
Jo Simpson – Senior Marketing Manager, Mother & Childcare, Philips AVENT:
“Point 6 have always made sure they fully understand the AVENT brand and the journey we are on. It means their excellent creative input is always on the mark, ensuring strong resonance with our target audience which delivers successful campaigns. They are an important part of our team and a pleasure to work with.”