Always there for you night and day
Philips AVENT digital steriliser online marketing
Bought by 98% of new parents, a steriliser is an important first purchase and one that can create a lifetime of brand loyalty. These web banners were part of an online campaign created to highlight the benefits of the Philips AVENT Digital Steam Steriliser, which offers continuous sterilisation of baby feeding equipment for a complete 24 hour period – a great benefit for busy parents.
How did we do it?
A couple of technical tricks up our sleeve, a trusting client and a very well behaved baby made it a pleasure to create these. The live action was shot at Mount Pleasant Studios in Central London and shot against a green screen. The kitchen is actually computer generated. We chose to create the films this way as we had complete control over the lighting and were able to create the effect of time passing more easily. The action was previewed during the shoot – so we could see exactly how the live action would look in the virtual kitchen.
We then put everything together in Flash to create the online campaign assets. Finally we ran the campaign through a media partner using Google’s excellent DoubleClick Studio.
Sarah Manley, Customer Marketing Manager, Mother & Child Care, Philips AVENT:
“Working with the Point 6 team has been a pleasure once again. Everyone is always so professional but equally approachable and enjoyable to work with. I felt that the project was in safe hands from the beginning with clear expertise demonstrated not only in the creative design and technical aspects but also in the AVENT brand and products.”