Primary colours
Haringey Primary Education – Schools prospectus and local press campaign
Every year a new batch of parents take that big step, walking their little treasures into the school playground and waving them off for the first time. To help these parents decide which school is the right one for them and their child, we produced a lively, colourful and fun ‘child’ themed creative style for this local primary schools campaign.
Using paint brush strokes as our main visual element made for a bold and eye-catching style. This reflected painting as an activity that primary school children participate in and parents and children are familiar with. Using brush strokes as headers and footers allowed us to inject colour into the copy heavy prospectus pages without intruding on the legibility of the information. The style also translated nicely into posters and press ads, allowing us to make good use of this eye-catching and bold approach.