Rock and roll stars

Elixir guitar strings European advertising campaign

We all just wanna be rock and roll stars, ride in long stretch limos, smoking big cigars. OK, we don’t really, but the rock and roll lifestyle has a timeless appeal. But no guitarist, no matter how skillful, is any good without his guitar technician. And if his guitar tech knows his stuff, he’s likely to be stringing up Elixir strings.

We produced press and magazine advertising in English for a UK audience and in French and German for the European market. We’ve also created pop-up exhibition panels for this well-established guitar strings brand.