Springtime in Japan

Shiseido seasonal packaging

We took our inspiration for this springtime promotion for luxury beauty brand Shiseido from the spring flowers that have such a cultural significance in Japan. We chose to illustrate a flowering camellia rather than the more widely known cherry blossom, giving our exclusive gift selection box a unique look and feel.

Shiseido in the news

Our redesign of the luxury beauty brands quarterly newsletter saw us using a change of font and styling together with a reorganisation of the information hierarchy to bring a fresh, cleaner look to this marketing initiative.