Steam, flip, blend and serve

Philips AVENT steamer blender pack

We helped to define the core messaging as well as designing the graphics for this innovative product that takes the hassle out of baby food preparation by combining two separate processes in one clever solution.

Most steamers or combined steamer blenders require a fair amount of fiddling around and care to avoid scalded fingers as you negotiate your way from the ’steam’ to the ‘blend’ stage. This clever product avoids the need to get too ‘hands-on’, needing nothing more than a ‘flip’ to change mode, saving time and worry. This was especially emphasised on the packs.

We also produced a recipe book to go in the box with the product, with photography and stage-by-stage instructions on how to make a range of nutritious meals. We topped this off by creating a short overview film showcasing the unique features of this original and highly useful piece of kitchenware.