The kids are alright (for toys)

Zapf Creation showroom display graphics

Part of US toy giant MGA, Zapf Creation have a secret that would make Santa envious. Tucked away in Milton Keynes is their very own Aladdin’s cave of toys – every new range that will be out in the shops in the coming season is neatly displayed for trade buyers to view at their leisure.

Zapf asked Point 6 to get involved to help create some drama and stand-out for visitors to the showroom. These large scale panels use graphics and styles in keeping with the individual products. Each range has its own style and to demonstrate this we produced large panels to go above the products on the displays, hang from the ceiling or dress the corridor and walls. Using parts of graphics, images, colour treatments, textures and styles to clearly communicate and reinforce the different themes of the products, our aim was to persuade buyers that these new lines are ‘must have’ products for the coming season.