What worried mums are thinking

Philips AVENT consumer insight films

When you’re working hard to create better products that help make parents’ lives easier, it pays to understand their issues and concerns. So what does a typical first-time mum worry about? Focus group research formed the basis for new product development.

We created four short films to explain the inspirations behind new products across four stages of infant and toddler development. Shot from a baby’s point of view, these humorous films provided insights for an audience of global buyers and helped them understand the reasons behind the development of each new product – from innovative three-stage teethers to digital video baby monitors.

Watch some of the films we made below: