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The housewares brand sweeping into stores

ADDIS are immensely proud of their reputation for the design, manufacture and supply of housewares and we’ve been helping them scrub and polish their brand qualities for a number of years.

IT STARTED WITH A BIN

Our working relationship started with an invitation to communicate and package a ‘sensor bin’; a bin that opened automatically when approached. Since then we have helped ADDIS restructure their product portfolio, refreshed their identity, created brand guidelines, designed all their packaging and helped launch many new innovative products. More recently, their new food storage range ‘clip & GO’, where we looked at structural packaging and a new branding.

 

BRUSHING UP THE COMMS

The ADDIS catalogue has always been a key piece of communication for their sales teams. We’ve been developing it with them year-on-year since 2008, which has seen their profile rise within the trade. On a consumer level we’ve helped introduce retail incentive schemes, point-of-sale, lifestyle literature and advertising.

CLEAN AND CLEAR

As part of our ongoing relationship with ADDIS we’re constantly running our finger along the brand shelf checking for dust. We recently helped with the introduction of two new product innovations into their cleaning portfolio; developing the packaging and ensuring all was communicated on brand.

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“It is refreshing to work with an agency with the ability to interpret and meet the objectives of a creative brief first time, every time and on time.”

Janine Davies, Marketing Manager, ADDIS Housewares Ltd

 

HANGING OUT IN STORE

It’s great to know that the work we do for ADDIS is a success. Most recently, Sainsbury’s have been on the uptake of their laundry ranges, taking into store ‘shipper deals’ on indoor and outdoor airers and that makes our whites feel whiter than white!