We were approached by ADDIS, a long-term relationship client of ours, to help them with a range proposal to present to B&Q stores. ADDIS being a reputable manufacturer of household cleaning products do occasionally ‘white label’ their products for other famous names in retail. Of course we were extremely keen to get involved.
A major part of the proposal process was product selection. We were asked to include 13 products from the ADDIS core cleaning range; mops, buckets, scrub brushes etc. These would then be presented in a choice of colours for selection – retouching team please step up! 13 products, each in 4 colour ways, 52 images later – done!
We like to be hands on with projects like this. We visited some B&Q stores to look at packaging, store layout, point-of-sale. How communications worked in store – own-label and brands. The final packaging direction was inspired by elements of B&Q branding, the range needed to immediately look own-label but remain unbranded at the request of B&Q. The solution – you’ll see in store now nationwide.