Rather than simply designing a new site, we went back to basics and covered every aspect – from the strategy, planning and site structure to the build and content creation. We also produced three inspirational films that really brought the essence of the Montessori approach to life.
Our primary focus was to make it user-friendly whilst engaging members of the public, teachers and students alike. Clear communication was a must. The benefits and philosophy of Montessori training and teaching needed to be clearly expressed throughout.
The site was designed around the three pillars of the Institute’s work – training, schools and outreach. As there were three distinct audiences that MMI needed to engage with via their site, the content had to be varied. We carefully mapped what each group would need to get from the site and how they would access and view the content to best effect.
We recommended creating a responsive website. This decision was made to ensure the website was easily accessible to all via phone, tablet or desktop, especially important for MMI’s two main audiences – busy parents in need of school information and students from around the world interested in training courses. And on a practical note, website content needed to be easy for MMI to manage, so our recommendation was to build using WordPress.
To make it easy to register for courses, pay school fees or make a donation to MMI’s charitable work, we integrated an online application and payment method, as well as a ‘My Montessori’ area that gives students and parents privileged access to Montessori materials.Visit the website
After discussion with the team at MMI, we agreed the best way to truly capture the emotions, personal experiences and strong beliefs of both staff and parents was through film. We planned, directed and produced three short films that were emotive, informative and above all, inspirational. You can’t beat the power of the spoken word.
Following the launch in June 2014, we have seen a sharp rise in hits to the site. With visitors from over 180 countries, it has shown to be particularly popular with overseas students. The conversion rate from information requests through to accepted students has also proved more effective for the Institute, with many courses now at full capacity.
Cherry Worthington, Maria Montessori Institute