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Making the world more purple

Take brand. Add colour. Create some magic (and increase brand preference along the way).

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CREATING UNITY

Philips Avent has enjoyed a privileged trust relationship with mums and dads across the world for the the last 30 years. This endurance is grounded in continuous research and a genuine drive to deliver solutions that support parents in their choices, regardless of their personal, social or cultural preferences.

As the brand portfolio continues to grow and the brand extends its reach to new markets, it is crucial for its packaging to present a strong, united brand language on shelf to reflect these values and showcase its product innovation consistently worldwide.

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A SIMPLE, REFRESHING APPROACH

New parents are constantly faced with a multitude of choices and the pressure of making the right decision is immense. In a very information-heavy sector, where brands compete over product features, technical and clinical information, Philips Avent focuses on the benefits for babies and parents, guiding them to make the best choices for their needs.

 

OVER 500 SKUS, ONE PACKAGING EXPERIENCE

Having worked very closely with the Philips Design team to create new packaging and guidelines, we then rolled the new identity out to the entire portfolio across all categories and markets.

From planning to creating all assets, turning over hundreds of packs in over 20 languages to liaising with printers all over the world to ensure print specifications were matched, this project really drew on our strong project management capabilities, design rollout experience and print expertise.

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PROJECT SUMMARY

Packaging redesign and rollout for the entire portfolio worldwide. End-to-end project management from design through to delivery – art direction, creating assets, foreign language variations, illustrations, renders, photography and retouching, artworking the packs, as well as providing colour standards to ensure print consistency for the various printers around the world.