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Yeay it’s May!

Two bank holidays means May is a key month for home brands and retailers, as many of us look to improve our homes over these long weekends. Retailers need to inject enthusiasm, energy and inspiration to excite shoppers in store and support their desires for a beautiful home.

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LIGHT-HEARTED INSPIRATION

Philips research tells us that consumers in the UK show little interest in lighting technology, but are very active in feathering their nests. To help build the relationship between Philips Lighting and consumers further, we created a toolkit for in-store and online marcoms, specifically for this key sales period. An active punchy headline, combined with fun imagery, creates a light-hearted tongue-in-cheek message, aimed to get consumers to stop, smile and relate. Digging deeper, additional Spring inspired messages support different lighting product offerings.

 

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“Point 6 have achieved an amazing result in tapping into an emotional mindset with our target audience and injected fresh thinking and dynamic creativity into this campaign which has been greatly appreciated by our sales team and key retailers.”

Heike Wiesner, Consumer Marketing Manager, Philips Lighting

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IN A FLASH

Promoting the Philips Lighting brand to consumers in a lively and fun way during key times of the year, in store areas that have high footfall. We created a ‘360° toolkit’ for point of sale and online assets.