Philips research tells us that consumers in the UK show little interest in lighting technology, but are very active in feathering their nests. To help build the relationship between Philips Lighting and consumers further, we created a toolkit for in-store and online marcoms, specifically for this key sales period. An active punchy headline, combined with fun imagery, creates a light-hearted tongue-in-cheek message, aimed to get consumers to stop, smile and relate. Digging deeper, additional Spring inspired messages support different lighting product offerings.
Heike Wiesner, Consumer Marketing Manager, Philips Lighting
Promoting the Philips Lighting brand to consumers in a lively and fun way during key times of the year, in store areas that have high footfall. We created a ‘360° toolkit’ for point of sale and online assets.