Made in the UK: The importance of homegrown products
What does the future hold for British-made products?
When luxury online retailer Ette + Harr approached us for help with their brand positioning, team Point 6 jumped at the chance to get on board.
Producing men’s scarves and pocket squares fashioned from pure silk and adorned with vibrant patterns, we fully embraced Ette + Harr’s bold aesthetic. But one thing jumped out at us: all of the label’s products are made in the UK.
This got us thinking. How important is a ‘Made in the UK’ label, and does it affect how your product is perceived?
Back in 2017, politician Liz Truss was ridiculed for her passionate outburst on the subject of cheese. In an attempt to champion British manufacturing, she relayed the shameful reality that we import two thirds of our cheese, despite having some key players under our belt (Cheddar, Wensleydale and Lancashire, to name a few!).
While devotion to cheese is certainly something we can get on board with, the more important point here is that British manufacturing is on the down. From car brands shutting down factories left, right and centre (thanks Brexit!), to the well-documented decline of the British steel industry, it’s a sad reality that manufacturing is no longer what it used to be.
This is a shame, because we certainly have something to offer the world. A study from 2017 asked buyers worldwide to rank countries according to their country image perception. The UK came in third, after Germany and Switzerland. What’s more, this article suggests that an additional £3.45 billion in revenue could be generated if companies focused their marketing around British products.
So, we know how the rest of the world feels. But how do we view ourselves?
To Brit or not to Brit?
Apparently, us Brits are also super-keen for all things homemade. Made in Britain carried out a survey on over 1000 British consumers and found that 77% perceived products made in the UK to be of good quality. Even better, the correlation between quality and UK-made products is on the rise, with a 60% increase compared to a similar survey completed in 2013.
While this is great news for UK manufacturing, it’s difficult to see things improving any time soon. With the high street suffering, international investment evaporating and a shaky government, is it time to admit defeat and pledge our allegiance to Amazon?
Not just yet. A recent survey on British consumers shows that the public are buying 30% more British products, which sees a 6% increase on the 2018 figure. If this continues to rise, and demand increases, we could collectively have an impact on the future of British manufacturing.
It seems that at a time when British patriotism is on the decline, the importance of a ‘Made in the UK’ label is stronger than ever.
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