Evolving a
brand through generations
From personal health and beauty to grooming and oral care, Philips is one of our longest-standing client relationships and a brand we’ve helped grow for more than 20 years.
A complex brand
working as one
One of our biggest challenges was pulling lots of distinctive but disparate personal health categories under one visual and verbal umbrella.
Social content, digital advertising, out-of-home and launch materials all work together as part of one connected brand experience.
A language
without words
After initially redesigning the icon for Philips Daily Care, we were trusted to build the visual language for every app that followed. And we still provide consultation and guidance on new app icons to this day.
Brand
guardianship
We're the only verified and integrated part of the Philips Brand Desk, supporting the team in protecting the brand's identity in all four corners of the globe.
