PrecisionBiotics' Zenflore and Zenflore Teen probioticssupport mental performance and emotional wellbeing. Our "Calm takes…"campaign grew from consumer research: 90% of interviewees were unaware ofprobiotics' mental health benefits.

We blended soothing, lifestyle visuals with science-basedgraphics, engaging a curious and health-conscious consumer base and earningpharmacists' confidence to endorse.