Brand Guardianship
As Philips prepared to launch their new "space-grade limited edition" electric razors, we were briefed to create design concepts that reflected their high-end nature.
Concept generation
Our early concepts were inspired by sci-fi films, and words evocative of space like "eclipse" and "atmosphere". The addition of suns in the distance serve as a backlight for the renders, giving the impression of asteroids in space.
Packaging designs
The final designs that were chosen, though much simpler than our initial concepts, were a welcome departure from previous, lower-end male grooming products. The resulting pack mock-up design was sleek and minimalistic, allowing the product to be the hero.