How we work
In short, we believe in a perceptive partnership approach and we know that effective creative work is always more than guesswork.
Being perceptive means really listening, asking the right questions, knowing when to challenge, and identifying smarter solutions. It’s as much about paying attention to the details as it is about understanding the bigger picture, and is just as relevant to our artworkers, designers, copywriters and project managers as it is to our strategists.
We see every project as a fresh opportunity – we approach each and every one from an exciting new angle.
All agencies are keen to show you their unique process. Often it’s not rocket science. Below are the simple, logical steps we will take with you, to ensure we’re creating what you need. These will be based on your commercial goals and briefing – with work based on unique insights we’ve gathered, in collaboration with you. So the creative solution is always based on what we know, not what we think.
Investigating your sector and researching your competitors, the discovery phase identifies opportunities and enables us to formulate a compelling strategy.
From this information we begin concept development. Concepts are brainstormed and the best, most applicable and exciting are developed.
Example page spreads and layouts are produced. Accompanying fonts and colour palettes are specified. Branding and logo concepts are sketched.
Concepts are presented and your feedback and comments are gathered. Designs are finalised and presented for your approval and sign off.