How we work
Here at Point 6, we consider ourselves to be perceptive partners — and we’ve really thought carefully about what that means and how we try to embody it.
Being perceptive means listening, asking the right (and often difficult!) questions, and knowing when to challenge a brief. Guesswork grinds our gears. We assume nothing, gain insights, and draw up plans based on what we know, never what we think. We obsess over the details and ultimately strive to leave a lasting impact in our clients’ complex worlds.
And this approach is only possible because of our talented team of branding experts, creative artworkers, designers, project managers and strategists.
We see every project as a fresh opportunity.
What’s it like to work with us? Well, each agency is different, but we believe our approach is simple, logical and — most importantly — effective. The first step is to discuss your commercial goals and agree on scope. Once we have that ironed out, we like to go through the ‘four Ds’ — take a look:
This first stage is crucial. We review materials, research the market, reach out to key stakeholders and interview target groups. No speculation. No assumptions.
Time to take stock. We review our findings, formulate a strategy, refine our approach and establish scope and deliverables. It’s vital to ensure we’re on the same page.
Armed with our insights and a clearly defined plan, we develop the creative work, closely involving you with regular reviews and status updates.
Let’s dot the Is and cross the Ts. We’ll create and supply all of the deliverables, test and measure their impact, and optimise as needed.
What’s important to us?
Working with ethical companies
We choose to partner with companies that make a difference in the world, which means we’re selective about who we work with and never chase a pay day at the expense of our values.
We’ll happily share some initial thoughts, but we don’t work for free. We firmly believe the expertise we can bring to your project is well worth paying for.
We want to make the world a safe place to live. From travel options to our choice of stationery, we are mindful of the decisions we make and the impact they can have on the environment.
We treat everyone with respect and dignity, regardless of gender, race, religion, shoe size, football team, or if they have pineapple on their pizza.
We believe the creative industry is a force for good. We’re longstanding members of the DBA and have also recently joined the efforts of the Design Community Hub to support design students that have been affected by the pandemic.
The well-being of our team is paramount, and not just because it is a catalyst for great work. We genuinely care for one another and offer support for anyone struggling. We also have regular sessions with mental health experts to help us get better at talking and listening.
Training and learning
As an agency, we have a healthy appetite for learning and upskilling. We’re constantly trying to enhance our knowledge through training sessions, either externally or internally.
Like many companies, the small matter of the global pandemic made us reconsider our philosophy around remote working. At home or in the office, we promote a ’wherever you work best’ policy.