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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

Beaming down to Dutch Design Week
3 years ago 5 mins

Beaming down to Dutch Design Week

I love Eindhoven's annual Dutch Design Week. I even persuaded my wife to join me there for a mini-break – along with Point 6 partner Sally and her husband. OOO on and off we went. DDW22 was as relevant as ever. 1,000 designers. 100 venues. 1 week. Or in our case, three days to try […]

Beaming down to Dutch Design Week
Lights, buildings, mates and schnitzel: A Point 6 trip to Germany
4 years ago 3 mins

Lights, buildings, mates and schnitzel: A Point 6 trip to Germany

"Seriously, be careful round here, this area is super dangerous." Words of comfort from our taxi driver as he pulled a government-worthy U-turn to flee this apparent crime hub and speed off into the night. We stood outside the hotel that was to house us for the next forty-eight hours, sat starkly across from the […]

Lights, buildings, mates and schnitzel: A Point 6 trip to Germany
Trends report: Sustainable trends in the parent and babycare world
4 years ago 4 mins

Trends report: Sustainable trends in the parent and babycare world

With parents looking to make more eco-conscious choices when it comes to raising their little ones, it's no surprise that heaps of sustainable products are popping up on the market. Both new and well-established brands are offering greener alternatives with options ranging from buggies made with recycled plastic to plant-based baby meals. So, what trends […]

Trends report: Sustainable trends in the parent and babycare world
Creative Waffle Roundup: Animation Special
4 years ago 3 mins

Creative Waffle Roundup: Animation Special

Welcome to the Creative Waffle Roundup: Animation Special. This edition features everything from stop-motion storytelling to heart-wrenching anime.

Creative Waffle Roundup: Animation Special
Behind the Curtain: What is Biophilic Design?
4 years ago 5 mins

Behind the Curtain: What is Biophilic Design?

Put simply, biophilic design is about recognising the importance of nature to human mood and performance—a relationship we frequently self-sabotage through our increasingly interior, screen-shackled lifestyles— and incorporating it into how we mould our built environments. Its name stems from biophilia, pairing the classical terms philia (love) and bio (life), aka 'Love of life'. But […]

Behind the Curtain: What is Biophilic Design?
What you think doesn't matter.
4 years ago 3 mins

What you think doesn't matter.

It's what you know that counts. That's the core of Point 6's insight-led approach. 'What we know' beats 'What we think' every time. Naturally, heading into a project, it makes sense to have a methodology. Otherwise (clear and incisive briefing aside) you're often left to personal opinions and 'best guesses' when it comes to what […]

What you think doesn't matter.
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