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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

Plastic-free living: The good, the bad, and the practically impossible
1 year ago 7 mins

Plastic-free living: The good, the bad, and the practically impossible

See ya later chocolate, bye bye booze, in a bit fizzy drinks — plenty of us have flirted with abstinence at some point in our lives. But while cutting out indulgences like sweet treats and alcohol are some of the more common choices, our creative director Russ Hodgson embarked on a slightly different journey: plastic-free Lent.

Plastic-free living: The good, the bad, and the practically impossible
How CGI is bolstering the marketing arsenal
1 year ago 6 mins

How CGI is bolstering the marketing arsenal

We spoke to Point 6's own CGI department to get a sense of how CGI has reshaped the marketing landscape, what the current trends are, and why brands shouldn't go completely rampant on the renders.

How CGI is bolstering the marketing arsenal
The power of customer insights — and why they're so important for marketers
1 year ago 6 mins

The power of customer insights — and why they're so important for marketers

Customer insights are the juicy titbits that help brands understand what makes their audience tick. It's the difference between following a hunch and acting on guesswork — one is always going to be more likely to hit the spot.

The power of customer insights — and why they're so important for marketers
AI and recycling: Taking the waste out of waste management
1 year ago 5 mins

AI and recycling: Taking the waste out of waste management

It's obvious that we need to get better at sorting and recycling our rubbish if we're to mitigate the environmental impact of poorly managed waste. So here it comes again… everyone's favourite two letters, AI.

AI and recycling: Taking the waste out of waste management
Don't just tick boxes through sustainable packaging — elevate your brand
1 year ago 6 mins

Don't just tick boxes through sustainable packaging — elevate your brand

Sustainable packaging is no longer a trend. It's a tidal wave that's reshaping consumer behaviour. Here's how you can use yours to boost your brand.

Don't just tick boxes through sustainable packaging — elevate your brand
Finding your voice: How to nail your tone of voice guidelines
1 year ago 3 mins

Finding your voice: How to nail your tone of voice guidelines

Creating a unique tone of voice for your brand is just as important as creating a recognisable visual identity.

Finding your voice: How to nail your tone of voice guidelines
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