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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

Good branding is one of the smartest investments you'll make — here's why
2 years ago 4 mins

Good branding is one of the smartest investments you'll make — here's why

Branding is not only important for identity and recognisability, but getting it right can result in a healthy return on investment.

Good branding is one of the smartest investments you'll make — here's why
Your branding will never be complete — and that's exactly how it should be
2 years ago 4 mins

Your branding will never be complete — and that's exactly how it should be

Your brand identity is like your fitness. You need to attend to it diligently and regularly in order to continue enjoying the benefits.

Your branding will never be complete — and that's exactly how it should be
Brand Showcase: Volume 3
4 years ago 6 mins

Brand Showcase: Volume 3

Lush Hello gorgeous… Not a traditional opening gambit to a Point 6 blog perhaps, but it's the greeting of choice on the 'Who we are' page of the Lush website. And since Lush is the company we're discussing in this month's Brand Showcase blog, we hoped it might be fitting. Strap in for a stark […]

Brand Showcase: Volume 3
Brand Showcase: Volume 2
4 years ago 5 mins

Brand Showcase: Volume 2

innocent Welcome to the latest edition of Point 6's Brand Showcase and this time we're turning our attention to a brand lots of us know and love: innocent. Our admiration for this company extends far beyond our enjoyment of its tasty smoothies and crisp, refreshing juices — it has been absolutely killing it on the […]

Brand Showcase: Volume 2
5 companies that absolutely nail their branding
4 years ago 9 mins

5 companies that absolutely nail their branding

Branding is tricky. At its core, the concept of branding is that of building an identity, of choosing who it is you wish to be, the values and ideals you wish to represent, and finding the tone of voice that best helps the decided upon "true you" to come across. All the while selling a […]

5 companies that absolutely nail their branding
Brand Showcase: Volume 1
4 years ago 5 mins

Brand Showcase: Volume 1

Tony's Chocolonely Here at Point 6, we love our clients and are proud of the work we do together. But that doesn't mean we're short sighted enough to think there isn't a whole heap of amazing work being done outside of our hallowed halls. There are heaps of brands doing bold and brilliant things that […]

Brand Showcase: Volume 1
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