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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

7 things to think about when writing your brand guidelines
1 year ago 4 mins

7 things to think about when writing your brand guidelines

Having a document which details the brand's values and identity gives a brand a direction, purpose and stability.

7 things to think about when writing your brand guidelines
At the mercy of the 'brand law'? It's time to relax that iron grip
1 year ago 3 mins

At the mercy of the 'brand law'? It's time to relax that iron grip

Rigidity and detail in excess can do more harm than good—give a child too many rules, they'll stop playing and exploring. Give a brand too many rules and exactly the same thing happens to them.

At the mercy of the 'brand law'? It's time to relax that iron grip
Sub-branding: what is it and why you should (or shouldn't) do it
2 years ago 5 mins

Sub-branding: what is it and why you should (or shouldn't) do it

Your sub-brand should have a purpose, as well as a visual identity, tone of voice, and audience that has been carefully considered and, crucially, is differentiated from the main brand.

Sub-branding: what is it and why you should (or shouldn't) do it
Why branding is everybody's business
2 years ago 3 mins

Why branding is everybody's business

For the best results, employees must fully appreciate all aspects of the brand. Once they do, every decision made for your business can be value-led and aligned with the rest of your output, leading to a myriad of benefits such as improved recognisability and greater levels of trust.

Why branding is everybody's business
Telling your brand story
2 years ago 3 mins

Telling your brand story

The art of storytelling has been a driving force in the advancement of society. A story stirs emotions, and as such, can be a powerful branding tool.

Telling your brand story
Point 6's Brand Race — what we can learn from RuPaul when developing a brand personality
2 years ago 3 mins

Point 6's Brand Race — what we can learn from RuPaul when developing a brand personality

Good branding is much like a good drag performer. Okay, we know that analogy sounds tenuous, but hear us out… Good branding is much like a good drag performer—not afraid to show their off their personality, and lots of it!

Point 6's Brand Race — what we can learn from RuPaul when developing a brand personality
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