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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

How to choose a winning brand name
5 years ago 3 mins

How to choose a winning brand name

Much like naming your baby, choosing a name for your company is daunting. But never fear – there are some tips and tricks you can use to help you make this seemingly impossible decision.

How to choose a winning brand name
Refresh vs rebrand: what's the difference?
5 years ago 3 mins

Refresh vs rebrand: what's the difference?

Ali vs Frazier. Alien vs Predator. Refresh vs rebrand. What do they all have in common? A battle between equals; one is not necessarily better than the other. They just have different strengths and weaknesses. In a world full of white noise, standing out from the crowd is harder than ever. You might decide that […]

Refresh vs rebrand: what's the difference?
Are you talking to me?
6 years ago 4 mins

Are you talking to me?

Point 6 Design offers tips on how to develop your brand's tone of voice.

Are you talking to me?
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