Revolutionising
a packaging system

Brand Ignition

We've been producing engaging packaging for Philips Avent's range of parent and baby products for more than three decades.

A complex portfolio

With an ever-expanding portfolio across a growing number of markets, Philips Avent needed a strong and coherent design system.

A brand-new design system

We built a consumer-focused, approachable, packaging platform that clearly displayed the information parents need to make an informed choice in a crowded and overwhelming category.

Adaptable and flexible

The system is highly flexible, meeting the requirements of a very broad portfolio and suitable for any size or shape pack while supporting multiple languages and catering for regional nuances.

Print consistency

A design is abstract without reliable execution. We worked with the many printers the brand uses in different parts of the world to achieve print consistency across the portfolio.