BRAND DEVELOPMENT
OcuMax technology is set to revolutionise home study through a range of Philips desk lamps. Our focus was on the East Asian market and parents keen to give their teenagers a better study experience – with desk lamp technology that eliminates glare, provides a comfortable level of light and promotes better posture.
A detailed storyboard
Our designers drew up an intricate storyboard detailing each scene of the video, ensuring both us and the client were on the same page before we began rendering the footage.
Creative direction for the global launch video
3D renders and motion graphics
Detailed 3D renders helped to show the complex OcuMax technology in action and bring the product to life. At Point 6 we regularly talk about how to make complex things simple, and this is a perfect example of how we did this visually.
