This copywriting job required us to write a series of 12 (US English) articles designed to reinforce Signify's position as a 'thought leader' in the world of smart technology. We worked closely with the internal Editorial Creative Specialist throughout this project. To be trusted with such high-profile work is a testament to both our ability, and our relationship with the global marketing team at Signify.
Positioning Signify as athought leader
The twelve articles we wrote spanned a range of topics including smart cities, the CFLban, cybersecurity, and sustainability trends. These articles aimed to demonstrate Signify's authority in the field of smart technology and lighting.
Working closely with
the Editorial Creative Specialist
Tackling complex subject matter
As the world leader in lighting, Signify deals in highly technical content. We not only had to demonstrate our ability to understand this information, but to be able to relay it to a less informed public.
