Defining a
motion graphic style

BRAND IGNITION

Philips WiZ was rebranded to differentiate itself from Philips Hue as a less expensive, more playful brand. We were tasked with creating some of the first motion graphic content for WiZ. However, their new guidelines neglected to show an approach for motion graphics, giving us the chance to establish their look and feel.

A bold and bright style

Embracing the bold look of their static graphics, our animations incorporated the striking colours and blocky type that exist in other areas of the WiZ guidelines, alongside a bouncy and energetic animation style, to illustrate the brand’s affordable, relatable and fun nature.

Concept creation

Our three initial concepts offered different ways to use both the light, watercolour style of the iconography, and the strong, distinct style that was prevalent throughout the rest of the guidelines. Ultimately we aligned the motion graphic style with the bold and bright style, and built on it further by bringing in more realistic colourways.

Simplifying intructional copy

We pride ourselves in being able to turn complex information into something that is clear and simple for anyone to understand. Doing this for the WiZ instructional videos helped to position them as a brand that is geared towards a typical household.