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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

Creating content in a post-attention world
2 months ago 6 mins

Creating content in a post-attention world

The average person now spends 6 hours and 45 minutes per day staring at their screens. That's roughly 40% of our waking hours or, basically, half of our lives. And yet, despite drowning in more content than ever before, audiences are increasingly tuning out.

Creating content in a post-attention world
James Foster on Jurassic Park, obscure tools, and the future of CGI
4 months ago 9 mins

James Foster on Jurassic Park, obscure tools, and the future of CGI

Welcome to the world of Digital Product Passports (DPPs). In this piece, we outline what DPPs are, how they will benefit both brands and consumers, and the challenges that industries may face when implementing them.

James Foster on Jurassic Park, obscure tools, and the future of CGI
Digital Product Passports: The future of consumer transparency and trust
8 months ago 6 mins

Digital Product Passports: The future of consumer transparency and trust

Welcome to the world of Digital Product Passports (DPPs). In this piece, we outline what DPPs are, how they will benefit both brands and consumers, and the challenges that industries may face when implementing them.

Digital Product Passports: The future of consumer transparency and trust
Plastic-free living: The good, the bad, and the practically impossible
1 year ago 7 mins

Plastic-free living: The good, the bad, and the practically impossible

See ya later chocolate, bye bye booze, in a bit fizzy drinks — plenty of us have flirted with abstinence at some point in our lives. But while cutting out indulgences like sweet treats and alcohol are some of the more common choices, our creative director Russ Hodgson embarked on a slightly different journey: plastic-free Lent.

Plastic-free living: The good, the bad, and the practically impossible
How CGI is bolstering the marketing arsenal
1 year ago 6 mins

How CGI is bolstering the marketing arsenal

We spoke to Point 6's own CGI department to get a sense of how CGI has reshaped the marketing landscape, what the current trends are, and why brands shouldn't go completely rampant on the renders.

How CGI is bolstering the marketing arsenal
The power of customer insights — and why they're so important for marketers
1 year ago 6 mins

The power of customer insights — and why they're so important for marketers

Customer insights are the juicy titbits that help brands understand what makes their audience tick. It's the difference between following a hunch and acting on guesswork — one is always going to be more likely to hit the spot.

The power of customer insights — and why they're so important for marketers
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