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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

AI and recycling: Taking the waste out of waste management
1 year ago 5 mins

AI and recycling: Taking the waste out of waste management

It's obvious that we need to get better at sorting and recycling our rubbish if we're to mitigate the environmental impact of poorly managed waste. So here it comes again… everyone's favourite two letters, AI.

AI and recycling: Taking the waste out of waste management
Don't just tick boxes through sustainable packaging — elevate your brand
1 year ago 6 mins

Don't just tick boxes through sustainable packaging — elevate your brand

Sustainable packaging is no longer a trend. It's a tidal wave that's reshaping consumer behaviour. Here's how you can use yours to boost your brand.

Don't just tick boxes through sustainable packaging — elevate your brand
Finding your voice: How to nail your tone of voice guidelines
1 year ago 3 mins

Finding your voice: How to nail your tone of voice guidelines

Creating a unique tone of voice for your brand is just as important as creating a recognisable visual identity.

Finding your voice: How to nail your tone of voice guidelines
7 things to think about when writing your brand guidelines
1 year ago 4 mins

7 things to think about when writing your brand guidelines

Having a document which details the brand's values and identity gives a brand a direction, purpose and stability.

7 things to think about when writing your brand guidelines
Client Survey: Holding Point 6 Up To The Light
1 year ago 5 mins

Client Survey: Holding Point 6 Up To The Light

Earlier this year, we commissioned Jonathan Kirk and his team at Up To The Light to conduct a client survey on our behalf. Here are the highlights.

Client Survey: Holding Point 6 Up To The Light
At the mercy of the 'brand law'? It's time to relax that iron grip
1 year ago 3 mins

At the mercy of the 'brand law'? It's time to relax that iron grip

Rigidity and detail in excess can do more harm than good—give a child too many rules, they'll stop playing and exploring. Give a brand too many rules and exactly the same thing happens to them.

At the mercy of the 'brand law'? It's time to relax that iron grip
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