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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

Finding your voice: How to nail your tone of voice guidelines
1 year ago 3 mins

Finding your voice: How to nail your tone of voice guidelines

Creating a unique tone of voice for your brand is just as important as creating a recognisable visual identity.

Finding your voice: How to nail your tone of voice guidelines
7 things to think about when writing your brand guidelines
1 year ago 4 mins

7 things to think about when writing your brand guidelines

Having a document which details the brand's values and identity gives a brand a direction, purpose and stability.

7 things to think about when writing your brand guidelines
Client Survey: Holding Point 6 Up To The Light
1 year ago 5 mins

Client Survey: Holding Point 6 Up To The Light

Earlier this year, we commissioned Jonathan Kirk and his team at Up To The Light to conduct a client survey on our behalf. Here are the highlights.

Client Survey: Holding Point 6 Up To The Light
At the mercy of the 'brand law'? It's time to relax that iron grip
1 year ago 3 mins

At the mercy of the 'brand law'? It's time to relax that iron grip

Rigidity and detail in excess can do more harm than good—give a child too many rules, they'll stop playing and exploring. Give a brand too many rules and exactly the same thing happens to them.

At the mercy of the 'brand law'? It's time to relax that iron grip
Sub-branding: what is it and why you should (or shouldn't) do it
2 years ago 5 mins

Sub-branding: what is it and why you should (or shouldn't) do it

Your sub-brand should have a purpose, as well as a visual identity, tone of voice, and audience that has been carefully considered and, crucially, is differentiated from the main brand.

Sub-branding: what is it and why you should (or shouldn't) do it
Why branding is everybody's business
2 years ago 3 mins

Why branding is everybody's business

For the best results, employees must fully appreciate all aspects of the brand. Once they do, every decision made for your business can be value-led and aligned with the rest of your output, leading to a myriad of benefits such as improved recognisability and greater levels of trust.

Why branding is everybody's business
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