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What's The Point?
Check out our brand-new podcast — The Point — in which we talk to creatives about the turning points in their lives and careers.
What's The Point?

Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

Telling your brand story
2 years ago 3 mins

Telling your brand story

The art of storytelling has been a driving force in the advancement of society. A story stirs emotions, and as such, can be a powerful branding tool.

Telling your brand story
Point 6's Brand Race — what we can learn from RuPaul when developing a brand personality
2 years ago 3 mins

Point 6's Brand Race — what we can learn from RuPaul when developing a brand personality

Good branding is much like a good drag performer. Okay, we know that analogy sounds tenuous, but hear us out… Good branding is much like a good drag performer—not afraid to show their off their personality, and lots of it!

Point 6's Brand Race — what we can learn from RuPaul when developing a brand personality
Good branding is one of the smartest investments you'll make — here's why
2 years ago 4 mins

Good branding is one of the smartest investments you'll make — here's why

Branding is not only important for identity and recognisability, but getting it right can result in a healthy return on investment.

Good branding is one of the smartest investments you'll make — here's why
Your branding will never be complete — and that's exactly how it should be
2 years ago 4 mins

Your branding will never be complete — and that's exactly how it should be

Your brand identity is like your fitness. You need to attend to it diligently and regularly in order to continue enjoying the benefits.

Your branding will never be complete — and that's exactly how it should be
The Creative Waffle roundup: part 2
2 years ago 3 mins

The Creative Waffle roundup: part 2

Check out our latest roundup of our most exciting creative finds.

The Creative Waffle roundup: part 2
Our journey to becoming a B-Corp
2 years ago 4 mins

Our journey to becoming a B-Corp

The journey to becoming a B-Corp is tough, time-consuming, but definitely worth it. Find out where we're up to and what's left to do.

Our journey to becoming a B-Corp
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