Supporting the
parenting journey

Brand Ignition

We've been working closely with Philips Avent for more than 30 years, helping the brand stay true to its core values while evolving with parenting styles, adjusting to new consumer expectations, expanding into different regions and cultures, or developing its digital portfolio.

A brand-new design system

The Philips Avent range covers everything from baby bottles and soothers to breast pumps and monitors. We've developed a comprehensive design platform which ensures clarity and consistency across over 500 product lines in more than 20 languages.

Portfolio
management tools

Philips Avent has a complex portfolio, which makes the management of messaging, translations and legal requirements complicated.

We designed and developed bespoke portfolio management tools — Directives, Artbox and Wordbox — that considerably improve lead times at design, implementation and review stages.

Easier access
to translations

Philips Avent packaging is produced in various languages worldwide. Our systems ensure consistent messaging while staying considerate of cultural differences.