Reassuring
new parents

Brand Ignition

We worked closely with Philips Avent's global marketing team to develop a handy visual aid and accompanying campaign that engages healthcare professionals and reassures new mums about breastfeeding.

Gathering insights

Our preferred insight-led approach meant it was really important to assess the lay of the land before working on a creative solution. We spoke to parents and healthcare professionals to determine that there was a misconception around post-natal breast milk production.

A creative visual aid

Tiny Tummies is a physical representation of the size of a baby’s stomach on day one, day three and day 10. This made it really easy for midwives and healthcare professionals to reassure new mothers that their milk is more than sufficient for their newborn.

Supporting marketing collateral

We developed a suite of marketing materials for both the parents and the healthcare professionals, including breastfeeding diaries, help kits, product stands and posters.

Changing perceptions

Midwives were initially sceptical of the involvement of a big company like Philips Avent but were receptive to the open and genuine nature of our research and convinced by the fun and educational tools we produced.