Holland and Barrett pack within a picnic setting

Breathing life into a
healthy snack range

Brand Development

Holland & Barrett is best known as the high street's purveyor of health foods and supplements. We were invited to redesign and review Holland & Barrett's packaging for their fruit, nuts, seeds and snacks (FNSS) products, building a distinctive and consistent look and feel.

An all-encompassing service

This project covered our full range of services, starting with a strategic review of the market, competitors and customer insight, through to mapping out the range architecture with a clear, appealing design, naming and copywriting.

Whimsical illustrations

In redesigning the FNSS packs, we aimed to bring them in line with Holland and Barrett's proposition of 'The Good Life'. We brought in lots of colour and created a light hearted and carefree feeling using playful illustrations of birds with plenty of individual character.

Woman eating from a holland and barret pack

Product naming

Our copywriters built further on this whimsical concept with fun, alliterative product names. The product descriptions also made use of evocative adjectives and playful language which entice customers and sell consuming the product as an experience.